About — Ashley Capp

Hi, I’m Ashley - thanks for dropping by!

I'm a product designer focused on creating intuitive, data-driven digital experiences designed to meet user needs and business goals. Passionate about human-centred design, I specialize in crafting beautifully designed interfaces with strong UX. I have extensive experience working with stakeholders, collaborating with cross-functional teams and a persistent track record of developing creative vision to help major brands achieve their marketing and business objectives.

Prior to design, I spent most of my career as a commercial photographer and post-production editor. I collaborated with brands to create aesthetically pleasing visuals for editorial and commercial advertising campaigns. Some of my clients included TJX, ecobee, Walmart, Loblaws, Sobeys, McCain, Nutella, CAA, Ecobee, Ace Bakery, House and Home Magazine and The Globe and Mail.

My background brings a unique blend of business acumen and a strong understanding of core design principles that naturally inform my work as a designer.

If you’d like to know more about me or my projects, please reach out. I’d love to hear from you!

Specialties:
User Experience
User Interface Design
Design Thinking
User Research
Personas
Wireframing
Prototyping
Mobile / Web Design
Usability Testing
Journey Mapping/Flows